about animus

founded in late 2023, ANIMUS is a boutique social media management agency specialised in classical musicians and classical music organisations based in london, UK.

derived from the latin word, ANIMUS can be translated into “spirit”, “motivation” and “to breathe”.

it also happens to be the founder’s name backwards.

ABOUT THE FOUNDER

hi, i’m Sumina, the founder of ANIMUS.

raised in a family of professional musicians in zurich, i’ve lived and breathed classical music my whole life. my studies took me to the Hanns Eisler Hochschule in Berlin and The Juilliard School in New York City, where i continued to discover the power of social media to transform careers.

through platforms like Instagram and YouTube, i’ve collaborated with brands such as Henle Verlag, Sennheiser, and Uniqlo, performed as a soloist with orchestras, and even secured a stradivari fine violin loan — all thanks to digital visibility.

i created ANIMUS to help classical musicians build independence and connect directly with their audiences in today’s digital world.

got questions? let’s talk!

hi, i’m Ana, executive social media manager at ANIMUS.

born in Madrid, i started playing the double bass at age seven, eventually earning a bachelor’s degree at Musikene (the conservatory of the basque country). i continued my studies at the Zürcher Hochschule der Künste, where I completed a master’s in performance and am now pursuing a second master’s in music pedagogy.

my career as a musician has taken me across europe, performing with prestigious youth ensembles like the European Union Youth Orchestra, the Symphony Orchestra of Castilla y León, Collegium Musicum Basel, and the Netherlands Philharmonic Orchestra.

having experienced the challenges of building a career in classical music, i’m passionate about helping musicians navigate the digital space to amplify their impact and connect with their audiences. at ANIMUS, i combine my performance background and expertise in digital media to help artists realize their potential in an evolving industry.

i’'m looking forward to working with you!